Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).
In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.
Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.
Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.
Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.
Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.
Submit the assignment for instructor approval by the end of Module 1.
Instructor must approve product selection and sources and will advise the student by the third day of Module 2.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.
MKT 245: Marketing Analysis Research Report Outline
In this course, you will play the role of a new assistant marketing analyst for an advertising agency.
Your manager has just given you the first assignment in your new job, which is to develop a 1,500-2,000 word research report of a product (a product can be a good or service) of your choice in accepted business style, including an executive summary. The assignment focus is to research the market for a product or service to determine whether or not it is a product or service your company would like to sell. The report will serve to brief your manager on critical marketing factors relating to the product. After conducting your research, you will make your professional recommendation as to whether or not the company sales team should sell this product or service in both report and presentation format.
Begin working on the rough draft of your Marketing Analysis Research Report.
Create your rough draft including all of the following:
Social Responsibility Issue
Global Marketing and the Internet
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
You will work on components of this report throughout the course and submit them in the following order: